Promotional Strategies For Promotional Activities - 983 Words

2.4 All-inclusive strategy that will make the event more interesting and memorable for all This section will focus on the promotional strategies. Promotional mix consists of six elements. They are as follows: Selected tools for promotional activities Promotional Mix Organizational Agenda Gift Item Advertisement (Newspaper, television, and radio etc.) Creating brand awareness among the huge target segments and other stakeholders. ï  ¶ Arranging show name â€Å"Rexpose† involving popular celebrity and providing Samsung phone as gift. ï  ¶ Providing free sample to the opinion leaders of the society. ï  ¶ Arranging lottery program with young segment of the society. ï  ¶ Providing free ticket for the popular show like â€Å"Premier League† in UK. Public Relation Creating Positive brand image through building strong public relation channel. Sponsorship Participating in popular show as a sponsor for improving the brand recognition and brand knowledge of the target segments and other stakeholders. Task 3: Be able to develop communication processes Communication refers to the combination of all activities which will facilitate the transmission of messages from sender to receiver. It includes several key decisions like selecting the appropriate messages to be sent, and selecting appropriate channel through which the messages will be sent (Feingold, 1987). To General Manager Samsung UK Sub: Developing robust communication channel that will establish a linkage between employer and communityShow MoreRelatedPromote Products And Services For International Markets1653 Words   |  7 PagesPromote products and services to international markets Assessment Task 2: Project – Plan promotional activities Part A: Plan and conduct promotional activities 5 key information sources that can assist you to plan promotional activities in the identified country. Information sources Summarization Culture: https://geert-hofstede.com/ This website demonstrate different cultural dimension by various countries. IT could compare one country to another. This dimension include Power Distance Index (PDI)Read MoreA Report On The International Markets And We Are Aiming The Marketplace Of Malaysia1323 Words   |  6 PagesMalaysia. The proposed and recommended promotional strategies will be applying Media announcement and Employee functions. Their total spending budgets will be $2300, wghich is far below the required budget level. I have designed each involved staff roles and responsibilities for these promotional strategies and make sure you have a clear clue of each activity’s starting date and ending date, as you will be accountable for each responsible promotional activity. Following this meeting I have arrangedRead MorePlan The Integration Of Promotional Strategy For A Business Or Product Essay1521 Words   |  7 Pages 11 LO- 4.3: Plan the integration of promotional techniques into the promotional strategy for a business or product. LO- 4.1: Follow an appropriate process for the formulation of a budget for an integrated promotional strategy. LO- 4.2: Carry out the development of a promotional plan for a business or product. LO- 4.4: Use appropriate techniques for measuring campaign effectiveness. The personalRead MoreNotes On Trade Practices Act1285 Words   |  6 Pages which is Bahasa Melayu, Bahasa Cina or English language for different ethnic group in Malaysia. Last but not least, the advertising techniques or activities apply to the target market should not be immoral or in an unethical way which may offend the competitors or customers †¢ Describe the overseas media that can be used for promotional activities. ï‚ § Email marketing: This method can be used to introduce Tropical North Queensland to our targeted market which is Malaysia without geographicallyRead MorePromoting Products And Services : International Market For Ttnq For The Exploration1217 Words   |  5 Pagesinternational markets Assessment Task 2: Project – Plan promotional activities I will consider the country Thailand as the targeted international market for TTNQ for the exploration. Part A: Plan and conduct promotional activities From: maha_7682@yahoo.com To: ling@barklycollege.com Subject: Planned promotional activities for TTNQ Hi Ling, I am sending you the report of promotional activities for TTNQ. The objectives of the designed strategies are to: - Help to improve the current business imagesRead MoreThe Secrets of Cross-Promotion: Article Analysis670 Words   |  3 Pagesexcellent points are made with regard to the planning, execution, evaluation and modification of cross-promotional campaigns and programs. The author defines how cross-promotional strategies can lead to greater synergistic effects on reaching a broader market while also driving greater levels of awareness, interest, desire and action on the part of prospects. There is also an example of a promotional program which went awry and led to the sponsoring company having to pay for entrants stamps and postageRead MoreBlue Orb Case1388 Words   |  6 PagesPro o Inability to convert free subscribers to paid subscribers o Whether to accept The FightWare Proposal as a part of marketing campaign o Whether to do in-house promotional SwitchBlade Pro gaming competition as a part of marketing campaign Situation analysis Blue Orb Inc. must develop a comprehensive marketing strategy in order to create awareness for their SwitchBlade Pro software to generate revenue. They are in this situation due to a low volume of paid subscribers. They need to convertRead MoreSports Marketing Mix1487 Words   |  6 Pagesorganizations have to base their marketing strategies on four core marketing mix elements. These elements include product or service strategies, pricing strategies, promotion or communication strategies, and distribution or place strategies. The marketing mix enables a company to present its products or services to its most potential target market in the most effective fashion (Lancaster Withey, 2007). The product strategies include all those activities and actions of the company which are relatedRead MoreSleep Well Motel1261 Words   |  6 Pages Time Context April of 1980 View Point Mr. Will Shelton the interested buyer of Sleep Well Motel property. Statement of the Problem What marketing strategy suited for the Sleep Well Motel? Objective 1. To identify the advantage and disadvantage of Mr. Will Shelton owing a Motel 2. To identify what best marketing strategy suited for the motel. Area of Consideration In identifying the area of consideration of this case study, a SWOT Analysis is considered. The SWOT analysisRead MorePlace Promotion Strategy1264 Words   |  6 PagesAppropriate Place Promotion Strategy Developing a strategic marketing plan should include the appropriate place and promotional strategy to ensure that what goes on behind the scenes positively impacts the view the consumer has on the product for long-term sustainability. A keen awareness of the marketplace and customer need is essential to ensuring the appropriate amount of advertising is conducted to distribute product. Having a sound marketing strategy in place ensures that marketing objectives

Self Identity Influenced by Love - 1663 Words

Self Identity Influenced by Love After the study and discussion of a handful of the great literary works of the nineteenth century it is apparent that love is a powerful and recurring theme. Within many of these texts an idea of self identity influenced by love of another is presented through the characters and plot. Whether this concept is unintended or deliberately placed by the author, self discovery is an underlying message. In The Symposium, Plato presents various intellectual perspectives on the subject of love. The speech given by Aristophanes focuses on a search for wholeness culminating with the discovery of a soul mate. This idea is articulated by George Eliot in Silas Marner. Silas leads a lonely existence, cut off from the†¦show more content†¦Relationships come in various types, and while lovers can bring about self discovery, so can other influential individuals. Many times the influence of a single person can alter an existence forever. Aristophanes speech gives reason as to why humans search for a soul mate. This is accomplished through his tale of the separation of a single being into two halves, each destined to find the other. Discovery of this person brings about wholeness and self discovery. George Eliot in Silas Marner articulates and develops the idea set forth by Plato in The Symposium. A single person can completely alter the existence and outlook of another, simply by becoming a part of their life. Silas Marner is the story of the miraculous healing and redemption of Silas Marner, a weaver. Silas was a broken, closed, selfish, unhappy hermit, with an accumulation of money. In his isolation, he shared nothing. His sad, lonely life revolved around his work and the money he collected. When Silas is robbed of his precious gold, he removes himself from social interaction. His love for money had led him to a life of greed and sorrow. Silas had lost recollection of his past and was unable to connect with his society. His lack of trust and concern for others made his life a miserable one. The climax of the story is without a doubt the introduction of Eppie into Silass life. During a snowstorm one night, a woman and her child struggleShow MoreRelatedThe Theory Of Human Development Theory1642 Words   |  7 Pagesand organize existing observations and to try to explain and predict human behavior. It is important to recognize the complexity of human development and the theories that explain human development. (Berger, pg. 23). The three theories that have influenced by development are Jean Piaget’s Cognitive Theory, Abraham Maslow’s Humanism and Erik Erikson’s Psychosocial Development Theory. 1. The first Human development theory is that of Jean Piaget’s, who believed that all human development and behaviorRead MoreEssay about The Bluest Eyes1180 Words   |  5 Pages A Search For A Self Finding a self-identity is often a sign of maturing and growing up. This becomes the main issue in Toni Morrison’s novel The Bluest Eyes. Pecola Breedlove, Cholly Breedlove, and Pauline Breedlove are such characters that search for their identity through others that has influenced them and by the lifestyles that they have. First, Pecola Breedlove struggles to get accepted into society due to the beauty factor that the norm has. Cholly Breedlove, her father, is a drunk whoRead MoreThe Picture Of Dorian Gray971 Words   |  4 Pagesviolent acts he commits as long as he appears beautiful on the outside. Since external beauty is valued, Wilde argues that people tend to lose their individualism and conform to society’s expectations. With this in mind, Dorian gray grows more corrupt, self-centered as he focuses more on the pleasure for himself as he becomes more vulnerable to his own misgivings. He loses his individualism, because he is conforming to society’s form of asethics. I agree with Wilde’s arguement about Dorian Gray, thatRead MoreF. Scott Fitzgerald s The Great Gatsby1381 Words   |  6 PagesNick Carraway, is disparate from others due to the place he grew up which is exemplified when he moves to New York from the Midwest. Tom Buchanan satisfies his desire for love by having women in his life as well as his wife Daisy. Jay Gatsby and Daisy Buchanan have been fond of each other since they met many years ago and their love for one another made Gatsby determined to create a new rich and extravagant lifestyle in order to completely win over Daisy. 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Being influenced by the ideology of the American Dream (a dream that was also shared by Fitzgerald but was never completely attained in reality), Amory Blaine tended to look at the world and the society as composed of individuals who either belong to the class ofRead MoreErikson s Psychosocial Theory Of Development Essay1200 Words   |  5 PagesIn this Individual Theory Paper, I decided to write ab out Erikson’s Psychosocial Theory of Development. Erik Erikson is greatly influenced by Freud but instead of concentrating on psychosexual stages, Erikson choose to focus more on the individual’s psychosocial stages as well as their personality development. Psychosocial theory can be defined as a study about human development as an outcome of the interaction in which involves the psychological or the needs of an individual, and the expectationsRead MoreDevelopmental Theories, Erikson And Freud Essay979 Words   |  4 PagesFreud. In addition, compare their similarities and their differences. 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The core identity of the main character and narrator of the book, Bone, is largely influenced through the slow breakingRead MoreJane Joyce s Eveline : Gender Differences1068 Words   |  5 Pagesequality of men in the social, political, and economic fields, primarily in the postcolonial times at which this book was written in. As Eveline’s life was greatly influenced by people of the male gender, her decision at the end of the short story suggests that she was significantly influenced by her religion, economic status, as well as her identity as a woman during this time period in Dublin, Ireland. During the postcolonial times the presence of the Roman Catholic Church dominated the Republic of Ireland

Sugar Cane Alley Free Essays

Alexandra Mitchell Dr. Lamont King GAFST 200 November 30, 2010 Sugar Cane Alley Jose understands at a young age that in order to escape the indentured life of working in a sugar cane plantation like his ancestors before him, he must do something different. In the classroom, Jose is a very bright student as seen through his peers and especially his professor who eventually helped Jose get into a prestigious school because of his academic excellence. We will write a custom essay sample on Sugar Cane Alley or any similar topic only for you Order Now He assures his grandmother who is his sole provider and family that one day she’ll no longer have to work tirelessly in the sugar cane plantation.Jose dreams of taking work in a more profitable and higher field then the plantation his community is chained to all being done by attaining a high education. Through the life of a plantation worker and the ones seen in Van Onselen’s article as a migration worker, slavery may have been abolished, but their freedom is severely limited. At the end of the film, the plantation workers were singing a song and one line of its lyrics clearly summed up what is needed to end the forced monetary economy many of the African Americans are trapped in, â€Å"Money and justice are what’s needed to end our suffering. In his article titled, â€Å"Social Control in the Compounds,† Van Onselen does a good job portraying the hard lives of the Chibaro people working in a nearby mine plantation. These workers paralleled the lives of the ones working in the sugar cane plantation where they were both trapped and limited in their freedom. They were oppressed under the proletarian labor economy that made it difficult to move up in the labor field and many were financially indentured to their plantation living day-by-day and paycheck-to-paycheck.This system made it extremely hard for the African Americans to move around and find better work somewhere else. There was almost total control over the labor and the whole idea of this widespread control was to lengthen its cycle. There were laws passed, credits to pay off, and the inflation of food prices making it a widely controlled monopoly. One law called for labor contracts detailing what was needed of the workers and many were paid by tokens or coupons that proved useless outside the plantation which in turn lengthened the workers time spent at one location.Many Chibaro workers as cited in his article couldn’t even pay off simple life necessities such as groceries, which forced them to have credit further lengthening their stay at each plantation. Many times the communities only had one grocery store, so for more control, the labor industry would inflate the prices making it nearly impossible for the people to be out of debt and even able to leave their workplace in search of more prominent work availabilities.For example, in the movie, a woman and her family couldn’t afford her groceries so she asked the clerk to put it on their tab which would need to be paid off making their stay permanent until they were free from debt. But this proved impossible to clear debt, because a worker’s paycheck given by the tightly controlled economy never amounted to what a family needed to get by. Mr. Mdeouze acts as a mentor and he opens Jose’s eyes to the corrupt society and how it in some ways mirrors the past.Although they are free from slavery, their freedom is limited by the labor-controlled economy making any further progress beyond the abolishment of slavery nearly impossible, â€Å"†¦we were free but our be llies were empty. † Mr. Mdeouze does although make one factor clear to Jose and that is the distinct value of education the power it has. The wise old man cited the life of a free African American man working on the sugar cane plantation perfectly when mentoring young Jose, â€Å"learning is second key that opens to our freedom. He is traditional in that he doesn’t believe that he’s a free man and reiterates that he won’t return to Africa until he’s dead and buried. Jose learns through Mr. Mdeouze that Africa has yet to return to it’s roots and white power is still perceived to be the dominant race in it’s every attempt to control all aspects of the African American life and still hold their power to utilize them for hard labor. Leopold is a young mulatto living amongst the plantation and is the son of the white landowner of the Sugar Cane plantation.When his father falls ills and is on his deathbed, he refuses to pass down his position to Leopold with the explana tion of it being a white man’s job and not one of a Mulatto. Leopold lived in his family’s nice home with his African mother then denying the African roots in him by his family’s societal stance. By not allowing Leopold to inherit the plantation as a legitimate landowner, this then denies also the white man roots in him.Therefore by being rejected by both sides of the race spectrum unsurprisingly lead to the demise of Leopold. He found himself hopeless in terms of his identity and in mounds of trouble as seen at the end of the movie. I believe Leopold’s fate was inevitable because he was rejected and out casted in his own community and no longer had an adequate place in society. The tightly controlled labor economy in the early twentieth century made African American’s freedom severely limited.There were all but few ways to escape this corruptly controlled monetary system, but one way was through attaining a higher education as learned by young Jose. He quickly discovered that education can provide him with more work opportunities and a better life all together. In summary, as seen through the movie and read in the article by Van Onselen, there still seemed to remain obvious elements of slavery in the lives of plantation and mine African American workers even after slavery had been long abolished. How to cite Sugar Cane Alley, Papers

Advance Accounting Theory

Question: Discuss the various approach to the accounting theories which was proposed by different authors. Answer: The summary summarizes various approach to the accounting theories which was proposed by different authors. Some authors were endeavored to integrate the economic theory with the accounting theory, so that the concepts of economics can be applied in the accounts as well. The authors have argued for the primacy of new approaches. They endeavored to adapt the economics model into the world of accountants. Authors such as Gilman seeks to rationalize diverse practices. The neo classical economic theory which ignores the historical costs has been incorporated with the accounting theory. Some of the writer who were mainly economists such as Canning and Alexander relied on true income theory which argued that the recording of data should be done at current values rather than following a system of historical record keeping and used the various economics terms in the accounting context. Other writer such as Paton, wanted to drew a clear cut distinction between realized and unrealized income. He said that estimated gross margin value cannot be reliable and it should not be recognized until the actual sales value is derived (Rutherford 2013). Canning applied the opportunity costs analysis theory of economics into accounts and proposed a method of assessing the asset value at current cost by indirect valuation. Another author such as MacNeal, Moonitz, Bell was of the view that the historical recording keeping of the assets should only be done when it is not possible to assess the acceptable market selling prices and viewed accounting as a succession of balance sheet rather than income statement. So , the common recommendation made by the authors was that the economic decision making should be done at current price information. Some other authors such as Hatfield and Gilman were of the opposite view and made recommendation on the inconsistencies in the financial statements. They considered current prices as irrelevant to the transactions and are not verifiable . this would lead to disturbance in the homogeneity of financial statements contents (Beattie 2014). Littleton has proposed an accounting Darwinism which views that accounting is continuing an evolution. On the other hand, Ijiri who is another theorist did reverse inductive analysis and defended historical costs on the ground of current costs. The measures which are unambiguous is viewed as the sine qua non of accountability. The attempts by these authors attempts to formulate the implicit accounting models for the purpose of global application and to make the alteration in the feasible area. In an inductive study , in order to develop the hierarchy of generalizations , principles and postulates can be adopted as framework. Reference : Beattie, V., 2014. Accounting narratives and the narrative turn in accounting research: Issues, theory, methodology, methods and a research framework.The British Accounting Review,46(2), pp.111-134. Rutherford, B.A., 2013. A pragmatist defence of classical financial accounting research.Abacus,49(2), pp.197-218.